Wheel Pros, a designer, manufacturer and distributor of proprietary aftermarket aftermarket vehicle enhancements for light trucks, SUVs, passenger cars and ATV / UTVs backed by Clearlake Capital Group, LP (along with its subsidiaries, Clearlake) and in partnership with management, today announced it has signed a definitive agreement to acquire Driven Lighting Group (DLG), a digital native designer and online retailer of automotive lighting products passionate about the aftermarket , from Kian Capital. Financial terms of the transaction were not disclosed.
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“We are delighted to welcome DLG, its talented employees and customers to the Wheel Pros family. We are impressed with DLG’s rapid growth and strong market position with brands like Morimoto and online properties like The Retrofit Source and Headlight Revolution, ”said Randy White, Co-Founder and CEO of Wheel Pros. “We believe the lighting category is a natural extension of our aftermarket vehicle enhancement portfolio, and with DLG we can continue to increase the penetration of a great white space opportunity. We look forward to leveraging our scale and infrastructure and working with the DLG team, including Matt Kossoff, Chief Product Officer and Founder of Retrofit Source, and Chris Nelson, Chief Marketing Officer and Founder of Headlight Revolution, to accelerate the growth of passionate aftermarket lighting. Category.”
Based in Atlanta, Georgia, Driven Lighting Group is a passionate designer, distributor, influencer, and online retailer of automotive aftermarket lighting products. DLG has established brands, such as Morimoto and Profile Performance, and in-house product development capabilities that deliver high performance and quality products. DLG’s creative content engine and e-commerce platforms have attracted a large community of enthusiasts and a large customer base ranging from hobbyists to performance-oriented consumers.
“DLG has achieved incredible growth in partnering with Kian Capital over the past few years, expanding our online presence, evolving our operational infrastructure and adding additional adjoining product offerings,” said Brian Reese, CEO of DLG . “We are excited to join the Wheel Pros organization and leverage their design expertise, scale and operational footprint to accelerate growth. We have witnessed what they have been able to do in other adjacent categories such as suspension, and we believe that together we can quickly develop lighting in the large enthusiast market.
“Wheel Pros has historically demonstrated its ability to enter new adjoining product categories both organically and through acquisition, and then drive accelerated growth in these new categories. We look forward to welcoming DLG to the Wheel Pros organization and running this proven playbook in the engaging passionate lighting segment, ”said José E. Feliciano, Co-Founder and Managing Partner, and Colin Leonard , partner at Clearlake. “The talented DLG team has created a high-growth platform with strong digital and direct-to-consumer capabilities, and we look forward to expanding the product line and online presence of the combined Wheel Pros platform through increased investments and using our OPS® framework.”
“DLG has shown exceptional performance since our first partnership with Matt Kossoff and The Retrofit Source over three years ago, and we are pleased to have been able to achieve the desired result by the DLG team in terms of finding a home where they think they can accelerate their rapid trajectory, ”said Rick Cravey, co-founder and partner, and Scott Buschmann, partner at Kian Capital. “We are proud to have partnered with DLG during this period of growth and look forward to following the company in its next chapter with Wheel Pros. “