‘Unabashedly Bold’ Diesel Heads To TAA Retailers

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A limited-edition Diesel brand from Scandinavian Tobacco Group began shipping to retailers earlier this week and the company calls it “unapologetically bold.” The full-bodied Diesel Atonement was designed exclusively for members of the Tobacconists’ Association of America and created in response to consumer demand for a stronger smoke. Like all Diesel cigars, Atonement is made in Nicaragua by AJ Fernandez.

Available in one size, a Toro, measuring 6 inches by ring gauge 52, Atonement is crafted with Ecuadorian Sumatra wrap, Connecticut broadleaf binding, and Nicaraguan filler. The cigar has a suggested retail price of $10 each and comes in a 10-unit box that looks like a leather-bound book. Production was limited to just 1,000 boxes.

Atonement is a collaboration between Diesel brand manager Justin Andrews and Fernandez.

“The Diesel story continues to be written, not by AJ and I, but by Diesel retailers and the fans of the brand who shop at their stores,” Andrews said. “They were as supportive as they were vocal, and they didn’t throw a punch when it came to telling us what they wanted for the TAA exclusive cigar this year.”

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