Tobacco veteran Eladio Diaz behind a new cigar for Freud


When news broke that longtime industry veteran Eladio Diaz left Davidoff last year, many cigar fans, both in and out of the company, wondered where the talented tobacco man would resurface. They’ll be thrilled to hear he’s back in the cigar industry with his own factory, and the first product to roll off his rolling tables is a limited edition for Freud Cigar Co., a subsidiary of the cigar startup. and spirits Agape Lifestyle Inc.

cigar lover spoke with Agape co-founder Luis Torres and Eladio Diaz (with Torres’ translation), who are both very excited about the upcoming project. The new cigar is called Freud Cigars Agape Limited Edition and is made at Diaz’s new factory, Tabacalera Diaz Cabrera, in the Dominican Republic. It is a one-size-fits-all version and is made entirely of Dominican tobaccos.

According to Torres, production began in the fall and 35,000 cigars have already been rolled, all of which should begin shipping directly after the PCA show this summer.

“This is the opportunity of a lifetime,” a visibly excited Torres said. “I can’t tell you how happy I am to work with a world legend like this. The fact that all of this happened was perfect timing on every level.

Tobacco veteran Eladio Diaz now produces cigars in his own factory in the Dominican Republic. (Photo courtesy of Eladio Diaz)

Diaz, 68, has worked in the tobacco industry since childhood. He joined Tabadom in the 1980s, the Dominican factory created by Hendrik Kelner and Davidoff’s main production site in Geneva. He served for a long time as head of production and quality control at Davidoff until the end of his tenure with the Swiss company last August. In January Diaz opened his factory in the Dominican Republic, and it will be the first cigar he has produced commercially since leaving Davidoff.

“It’s my dream to be myself. I gave Tabadom 38 years,” he said. “I wanted to leave a legacy for my children and this is the start. I worked in tobacco for 62 years and I’ve never worked in anything that wasn’t tobacco.

With five pairs of rollers, Tabacalera Diaz Cabrera is located in Santiago alongside most of the country’s craft cigar industry. Joining Diaz in the business are two of his sons as well as his wife.

As for the retail prices and size of the new cigar, Torres is not yet disclosing that information, only saying that the Dominican Puros will come in boxes of 10 units and confirming that all production of 3,500 boxes has been rolled. He’s not yet revealing the full cigar either, only offering the above preview, calling this project a “love letter to craftsmanship.”

Like the Freud SuperEgo, which is Agape’s first brand, this limited edition will be distributed by Illusione Cigars in Reno, Nevada.


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