The NPD group will be acquired by Hellman & Friedman • The Toy Book

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Source: The NPD Group / The Toy Book

Hellman & Friedman (H&F) – a global private equity firm – has made a firm offer and entered into an exclusive agreement to acquire The NPD Group, a leading market data provider that spans multiple consumer product sectors, including the toy industry, games and video games. The deal is expected to be finalized by the end of the year.

Pending customary approvals and shareholder approval of NPD and H&F, the companies will enter into a definitive sale agreement subject to certain terms and conditions. NPD Executive Chairman Tod Johnson and NPD CEO Karyn Schoenbart are expected to retain a minority stake in the company and will continue to serve on NPD’s board of directors.

“As a leading source of market information and advisory services for general merchandise and foodservice, NPD is committed to helping our customers and the industries we serve achieve data-driven growth for many years to come, ”Johnson said. “H&F shares our focus on long-term growth and has the resources and expertise to not only continue, but also accelerate the momentum and long history of NPD success. Karyn and I are thrilled to have the opportunity to partner as minority investors alongside H&F as we work closely together on a long-term strategic plan and over time move to the next generation. of NPD leaders.

The NPD Group was founded in 1966 and is currently the eighth largest market research company in the world. Its operations span the Americas, Europe and APAC, spanning more than 20 industries.


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