To kick off the campaign, HEINEKEN UK commissioned sculptor Sarah Turner to create two life-size plastic fan sculptures made entirely from reclaimed recyclable plastic waste. The sculptures will be displayed at the Tottenham Hotspur Stadium and Manchester City’s Etihad Stadium for this weekend’s Premier League fixtures, to highlight the sustainability efforts of both clubs.
Last year, Tottenham Hotspur were named the greenest club in the Premier League following a study by the UN-backed Sport Positive Summit and BBC Sport, with a range of sustainable measures implemented in all its operations.
These measures include:
• the elimination of single-use plastic bottles for beers and ciders, in partnership with Heineken
• broader plastic reduction measures such as players drinking water from cartons and food served in recyclable packaging with wooden cutlery
• a “zero to landfill” waste management program, with clear recycling instructions for fans on its bins for products still served in PET, as well as a reusable beer cup program
• The Nike jerseys that players wear on the pitch and the replica jerseys that fans can buy are made with 100% recycled polyester fabric, made from recycled plastic bottles.
• Tottenham Hotspur Stadium uses 100% renewable energy and zero Scope 2 emissions, using LED lighting (including floodlights) and high-efficiency building services systems to reduce energy consumption
In September 2021, in partnership with Sky, the Club hosted Game Zero – the world’s first zero-carbon football game at an elite level. The results showed that 94% more vegetarian and plant-based meals were sold at this game compared to a previous game, with fans driving a total of 36,000 miles and driving 225,000 miles in electric cars or hybrids to and from the game.
HEINEKEN UK, brewer of well-known brands such as Heineken®, Birra Moretti, Foster’s and Amstel, as part of its ongoing sustainability commitments, took the bold step last year to cut supply to all single-use plastic bottles in all of its pubs, bars, stadiums and event customers. Removing PET for beer and cider will save around 6 million PET bottles or more than 170 tonnes of plastic per year.
To further reduce environmental impact, after successful trials, HEINEKEN UK is offering more sustainable event cups as an alternative to single-use plastic. The reusable rental cup model features cups that can be used up to 500 times before being recycled. Each reusable cup uses significantly less material and consumes less energy over its lifetime than producing the equivalent number of single-use cups. Alternatively, HEINEKEN’s paper cup option can be recycled in normal waste paper streams, is also biodegradable, compostable and repulpable.
Through #NoPlasticFansHere, HEINEKEN UK wants to inspire other football clubs, hospitality venues and consumers to join them in the mission to become more sustainable and challenge their suppliers to offer better and greener alternatives.
Donna-Maria Cullen, Executive Director of Tottenham Hotspur, said: “We are delighted to have a partner in Heineken who shares our vision of using Premier League football’s unique platform to inspire positive climate action. We have seen from our participation in Game Zero that our fans are fully engaged in our sustainability journey and will be hosting the #NoPlasticFansHere campaign at Tottenham Hotspur Stadium. Our reusable beer cup program has proven to be a huge success since our stadium opened and seeing our players drinking water from cartons is a hugely powerful message. We look forward to continuing our work with Heineken to reduce and eliminate single-use plastic from our stadium, while encouraging our fans to recycle their waste so that we remain a club that proudly sends zero to landfill.
James Crampton, General Affairs Director of Heineken UK, said: “Over the past 10 years we have laid a solid foundation with our sustainability strategy, Brew a Better World, which emphasizes the environment, social sustainability and responsible consumption. However, there is still a lot of work to do, we are on a journey, like every other business and individual on this planet, to make positive changes to lessen our impact on the planet. Working with forward-thinking partners like Manchester City and Tottenham Hotspur, we hope to inspire others by demonstrating the benefits small changes can have on the future of our planet. We hope our #NoPlasticFansHere campaign will do just that and spark a conversation among football fans and the general public, encouraging more people to choose sustainable, plastic-free options where possible.
For more information about HEINEKEN UK and its sustainability practices, visit https://www.heineken.co.uk/.
For more information on Tottenham Hotspur’s sustainability measures, visit https://www.tottenhamhotspur.com/the-stadium/passionate-about-our-planet/.