Saucy New Diesel to retailers

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Do you call it “sauce” or “sauce”? It’s a trivial argument about the stuff we put on pasta, but one that seems to linger in households across America. Now the gravy debate has spread throughout the cigar world thanks to a collaboration between AJ Fernandez and Forged Cigar Co.

Called Diesel Sunday Gravy, the new cigar is made in Nicaragua by Fernandez and consists of an Ecuadorian wrapper Habano, a Nicaraguan binder from Estelí and a Nicaraguan garnish from Jalapa.

Brand manager Justin Andrews worked with Fernandez to stir the mixture and compared cigar production to his mother’s methods of simmering the perfect Sunday sauce.

“Her process actually reminds me of my mom and how she cooked her Sunday sauce slowly over low heat, knowing that she had the luxury of being able to cook all day on a Sunday to get it right,” Andrews said. “The comparison to the kitchen inspired the name of this new collaboration with AJ, and it’s actually very similar to his approach.”

Sunday Gravy is a one size fits all toro that measures 6 inches by 54 gauge ring. In keeping with the cigar’s naughty theme, it bears the name San Marzano, in reference to the precious tomatoes grown in the Italian region of San Marzano.

Forged Cigar Co., a distribution arm of Scandinavian Tobacco Group, will launch the smokes on August 12 in packs of 10 which are expected to retail for $ 49.90, or $ 4.99 per cigar, but production is limited and it is the first of a series series. The next Sunday Gravy mix is ​​slated for release in October.


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