Partagas becomes light with the Cortado brand

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For the first time in the brand’s long history, Partagas non-Cuban cigars now have a version made with lightweight wraps, Ecuador Connecticut. The new line, called Partagas Cortado, started shipping earlier this week and is intended to be smoother in body than other Partagas cigars.

Ecuador Connecticut wrappers are grown from Connecticut seeds but do not require cheesecloth tents (or tapado) used in other countries like the United States or Cuba to filter out the sun’s rays, as Ecuador’s natural cloud cover provides the shade needed to produce smooth leaves of lighter color and strength.

The rest of Cortado is made with an Indonesian binder around a filling blend of Honduran tobacco from Jamastran, Mexican tobacco from San Andrés, and Nicaraguan leaves grown in Condega and Jalapa.

“With interest in the Partagas brand continuing to grow, we felt the time had come to expand the brand portfolio with a mellow to medium-bodied blend,” said Matt Wilson, senior brand manager for Partagas.

The cigars are made in Nicaragua at the STG Estelí factory – another first for the brand – and come in four sizes ranging from $ 6.39 to $ 8.99: Corona, at 5 1/2 inches per 42 ring of gauge ; Robusto, measuring 5 by 50; Toro at 6 by 52; and the Presidente, a huge 8 x 54 double crown. All sizes come in boxes of 20, except the Presidente, which comes in boxes of 10.

The Partagás brand was born in Cuba in 1845, and at the turn of the 20th century it became the property of the Cifuentes family. After the Cuban Revolution, the Partagás brand (along with many others) was nationalized by the Castro government, and the owner of the Partagas brand, Ramon Cifuentes, fled the country. He made a deal with General Cigar to make his Partagas cigars outside of Cuba, for sale in the United States, and the first non-Cuban Partagas cigars hit the market in 1977.

Formerly distributed by General Cigar, Partagas’ non-Cuban portfolio is now managed by Forged Cigar Co. Both are branches of European parent company Scandinavian Tobacco Group.


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