Liverpool Football Club chooses Extreme to boost fan experiences at historic Anfield


SAN JOSE, Calif.–(BUSINESS WIRE)–Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud-based networking, today announced that Liverpool Football Club (Liverpool FC) has selected Extreme as its official Wi-Fi network solutions provider. and official Wi-Fi analysis. Service provider within the framework of a multi-year partnership. The rollout will begin later this year.

As part of the agreement, Extreme will equip Anfield Stadium with Extreme Wi-Fi 6E hotspots to provide the latest generation of wireless connectivity and allow fans to enjoy digital amenities such as mobile ticketing and concessions and participate in in-stadium activities as non-fungible tokens (NFTs). It will also provide the Club with the necessary infrastructure to deploy new innovative and immersive services such as AR/VR in the future.

With ExtremeAnalytics™, Liverpool FC will get real-time data including fan foot traffic, in-stadium app usage, popular concessions and in-game points when fans are most digitally engaged. This insight will enable Liverpool FC to make data-driven decisions, deliver more personalized fan experiences and improve operational efficiency on matchday.

The wireless network will be managed by ExtremeCloud™ IQ, which helps stadium managers monitor and control Wi-Fi capacity and efficiency, configure devices, and gain visibility into real-time analytics. This will help the club streamline network management and performance and scale IT operations within Anfield Stadium.

Executive Outlook

Drew Crisp, Senior Vice President of Digital, Liverpool Football Club

“We are thrilled to partner with Extreme to deliver exceptional in-stadium connectivity and analytics. This agreement will provide supporters with the latest generation of wireless connectivity and allow them to take full advantage of our best digital offers when visiting Anfield. Our stadium is renowned for its rich history and Extreme will enable us to improve the digital experience for fans on the pitch, while providing the critical insights we need to continue innovating and improving our digital journeys for our fans.

Norman Rice, Chief Operating Officer, Extreme Networks

“Connectivity is the foundation for next-generation mobile services such as biometrics, interactive stadium apps and on-demand concessions at major venues. At a stadium like Anfield, home to 54,000 fans, Extreme will provide next-generation wireless connectivity and deliver a wealth of network insights that will help Liverpool Football Club better understand its fan base, unlock new sources revenue and improve overall day-to-day operations. We are proud to play such a pivotal role in the continued development of one of the world’s most beloved sports organizations.

About Extreme Networks

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that keep us all moving forward. We push the boundaries of technology by harnessing the powers of machine learning, artificial intelligence, analytics and automation. More than 50,000 customers worldwide trust our end-to-end cloud networking solutions and rely on our best-in-class services and support to accelerate their digital transformation efforts and achieve progress like never before. For more information, visit the Extreme website at or follow us on LinkedIn, YouTube, TwitterFacebook or Instagram.

Extreme Networks, ExtremeAnalytics, ExtremeCloud, and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc. in the United States and other countries. Other trademarks shown herein are the property of their respective owners.


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