Inter Milan joins Recast as platform adds first major foreign club

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Italian football giants Inter Milan have become the first club outside the UK to launch their own channel on the Recast streaming platform.

The channel will feature a wide range of club content from Inter’s men’s, women’s and youth teams, as well as specially produced features. Inter will also use Recast to share highlights and live match streams from the club’s youth teams.

Membership of the platform is free, with content available for purchase via micropayments for ‘credits’. Users can buy credits or earn them by watching ads, sharing content, or inviting friends to join. Recast say the majority of revenue generated from Inter content goes to the club.

The Nerazzurri follow Premier League champions Manchester City in joining the platform, with Queens Park Rangers, Hibernian and Glasgow City also on Recast.

“We are delighted to announce the launch of our channel on Recast, the industry’s leading international platform,” said Alessandro Antonello, CEO of Inter Milan.

“This milestone is part of the club’s evolution and innovation in terms of presenting content and how our fans can enjoy it, both in Italy and abroad.”

The revamp has grown steadily, so far it has secured funding of £15 million (US$18.13 million), with executive chairman and founder Simon Clegg, the former vice chairman Pixar executive Simon Bax and West Indies cricketing legend Chris Gayle among the investors. Inter and City mark the platform’s biggest rights-holder additions to date.

Andy Meikle, Founder and Managing Director of Recast, added: “Inter have one of the biggest fanbases in football, and it’s a major boost for Recast to be part of the club’s drive to continue to deliver. evolve his connection with his fan base.

“Our platform was created to remove the subscription barrier, using microtransactions to give fans flexible and affordable options to consume the content they want, while giving rightsholders, such as Inter , full control to effectively monetize and manage all of their digital revenue, not just a small percentage.

“Rights holders around the world recognize the growing change in behavior and public demand. The subscription model is sold out – this is a watershed time for Recast as rightsholders and fans look to us to provide a future-proof solution for content streaming.

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