Hospitality for Cannabis Lovers with Chris Chiari of The 420 Hotels

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Hospitality for Cannabis Lovers with Chris Chiari of The 420 Hotels

Grassroots Marketing discusses hospitality for cannabis lovers with Chris Chiari, CEO and Founder of The 420 Hotels.

420 Hotels has just become the first hotel company in the nation to receive a provisional license to operate a cannabis smoking lounge as an amenity at its hotel in Denver, CO. Removing this major barrier to cannabis use marks a new era of safe and legal cannabis use.

Patterson Innpart of The 420 Hotels, is a Victorian-era boutique inn located in the heart of Capitol Hill, with a lounge that will soon be transformed into a drinking space for guests staying at the hotel.


Chris Chiari is a driven entrepreneur and award-winning film producer with extensive experience in corporate strategy and regional politics. Skilled in marketing and messaging, he has engaged exclusively in the cannabis industry since 2011 and is a tireless advocate for cannabis policy reform and promoting industry growth.

Chris owns and operates the historic Patterson Inn in Denver, the centerpiece of The 420 Hotels portfolio. As CEO, he uses his expertise in hospitality, operations and community outreach to combat the stigma and ignorance that still exists around cannabis use while creating a unique and upscale environment for the cannabis use.

With a deep appreciation for the power of collaboration, Chris has built an extensive network throughout his career, spanning corporate boardrooms and the entertainment industry. Public Enemy Number One, a film by Chris Chiari, is a feature-length documentary about the war on drugs and counts artist Ice-T among its executive producers. The film won Best Producer and Best Storyteller at its world premiere at DOC LA 2019 and Best Documentary at the 2020 Seattle Film Festival. It is currently available for rental on Amazon Prime and streaming on Pluto TV and Tubi . Chris is a former assistant manager of Colorado NORML, serving for over eight years. When not working on The 420 Hotels portfolio, Chris enjoys staying involved in grassroots advocacy and advancing social reform; he was one of five members of the committee of petitioners for Denver’s successful psilocybin ballot initiative in 2019. In his spare time, Chris can be found on the rails at a Twiddle show.

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