Hearst Magazines to Move Enthusiast Group to Easton Building Soon

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Hearst Magazines is on schedule to move its Enthusiast group – including Popular Mechanics, Bicycling and Runner’s World – to a redeveloped building later this month in downtown Easton.

The New York-based company giant that publishes more than 300 magazines around the world is working with its contractors to complete the latest work on the old parking lot and bowling alley across from City Hall in Block 100 of South Third Street, said a spokesperson.

The black brick on the front of the building looks almost complete, and large windows that should reveal the magazine editors’ test products are also in place.

The company, which is responsible for the interior design, shares contractors with developer Lou Pektor’s Heritage Riverview LLC, which is finishing the exterior of its namesake building. On Tuesday, there was still scaffolding on the front of the old one-story building with parking in the basement. The building now has a new second level that reflects the architecture of its decades-old neighbors.

Most of the work in the early afternoon was done indoors, obscured by temporary plastic sheeting.

The Heritage Riverview Building, which will house three Hearst magazines, is nearing completion on South Third Street in Easton.Tony Rhodin | For lehighvalleylive.com

The iconic Third Street Garage sign – which generations ago lured people’s cars to a safe place out of the weather – has returned from storage and is affixed near the top center, with the light color offsetting the pattern. dark dominant which required special permission from the city in the historic area.

Pektor will continue to own the striking structure, which color wise plays on the more modern design of the town hall across the street.

Hearst’s investment in the city may not be so obvious, at least initially.

Media companies around the world have sent many or all of their journalists and editors home to work throughout the duration of the COVID-19 pandemic. Some, like Tribune Media, have given up writing altogether. Other companies are just starting to restock their offices with those who volunteer to return.

Heritage Riverview is nearing completion

The Heritage Riverview Building, right, which will house three Hearst magazines, is nearing completion on South Third Street in Easton. While its color scheme plays on the Town Hall across the street, its architecture can be dramatic but not out of place on its side of the street.Tony Rhodin | For lehighvalleylive.com

And, based on its COVID-19 guidelines, Hearst will do so in Easton, as it has in many other properties.

So, while the commitment remains of 175 downtown employees, don’t expect them to fill up local restaurants right away at lunchtime.

And, while Hearst took the entire first floor and part of the second, it didn’t add the final 9,000 square feet to its commitment to the 42,000 square foot building, as the developer hoped in late August.

Pektor did not say if he had a second tenant for the remaining space.

Heritage Riverview is nearing completion

The 1950s Packard dealership is long gone, but the Third Street Garage sign has survived on the redeveloped building.Tony Rhodin | For lehighvalleylive.com

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Tony Rhodin can be contacted at [email protected].


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