Hajper, an online casino and sports betting brand owned by ComeOn Group, has teamed up with Swedish YouTuber and ‘padel enthusiast’ Patric Persson to raise money for this year’s MusikhjÃ¤lpen.
Translated as “Music Aid” in English, MusikhjÃ¤lpen is an annual radio and television campaign that each year aims to raise funds for a specific cause.
For 144 hours, three well-known Swedish TV and radio hosts are locked in a glass cage to broadcast nonstop while people can call, request songs, and donate money.
Last year’s theme was ‘No human should be left without hospital care’, and during the six-day broadcast marathon, MusikhjÃ¤lpen 2020 generated SEK 48m ($ 5.3m).
Hajper and Persson are looking to make their contribution this year as the campaign shifts its focus to the well-being of children.
‘For a World Without Child Labor’ is the 2021 cause, and this year’s profits will go towards ensuring that young people can grow up safely.
The show will take place between December 13 and 19 and all funds raised will be used to improve education and schooling, but also to influence governments in countries where child labor is a particularly pernicious problem.
To help, Hajper and Persson will be hosting an event at Ultimate Padel in Upplands VÃ¤sby, Stockholm on December 17th, where they will be joined by 32 well-known faces who will take part in a live Padel tournament.
Padel is a racquet sport similar to tennis, but played on a smaller, walled court and with strong, cordless racquets.
Hajper pledged to double all individual donations made by viewers during the live broadcast, up to SEK 500,000, which, if reached, would give him SEK 1 million in total.