German publishers are pushing for third-party cookies

0

Google started the week with another complaint.

This time it’s a group of German publishers and advertisers who are demanding the European Union (EU) end the search giant’s plan to end its use of third-party cookies, The Financial Times concerningported on Monday (January 24).

Political publisher AxelSpringer and hundreds of publishers, advertisers and media groups have filed a complaint Margaret Vestager, the European Commissioner for Competition. It is claimed that Google is breaking EU law with its decision to end third-party cookies from the Chrome browser within the next year.

The result, critics say, will prevent advertisers, publishers and others from analyzing user preferences as they browse content online. It would be a kill as the sectors make revenue they claim.

According to a 108-page complaint, Axel Springer was joined by others, including the Federal Association of Digital Publishers. They claim that Google’s planned changes will hurt their businesses by allowing the search giant to collect user data in ways that won’t impact their ad-based search business.

The complaint is the latest attempt to force an investigation into Google that could result in fines of up to 10% of global revenue. The tech giant has been fined more than €8 billion ($9 billion) in three separate antitrust cases since 2012.

In response, Google said many other platforms and browsers have stopped supporting third-party cookies, while Google is the only one doing so openly and in consultation with regulators.

The complaint comes as the Senate Judiciary Committee voted last week to move forward with the American Innovation and Choice Online Act. The bipartisan measure aims to prevent big tech firms from favoring their own services over others.

Continue reading: Big Tech’s top three regulatory threats

——————————

NEW PAYMENT DETAILS: AUTHENTICATION OF IDENTITIES IN THE DIGITAL ECONOMY – DECEMBER 2021

About:More than half of US consumers believe biometric authentication methods are faster, more convenient and more trusted than passwords or PINs – so why are they using less than 10%? PYMNTS, in partnership with Mitek, surveyed more than 2,200 consumers to better define this gap between perception and usage and find ways for businesses to increase usage.

Share.

Comments are closed.