General Cigar Parent Announces Second Quarter Sales Increase


With the rise of the cigar industry in the United States, Scandinavian Tobacco Group, one of the largest cigar companies in the world, is seeing an increase in sales. The Danish company reported increased sales in the second quarter and a generally positive year 2021.

Second-quarter sales were 2.2 billion Danish kroner ($ 339 million), up 7.5% from the second quarter of 2020. The company said the sales growth was “mostly driven by continued high demand for handmade cigars in the US, ”as well as the incorporation of Agio Cigars, which STG acquired in January 2020 for $ 235 million. Good results were also expected, given the comparison with the second quarter of 2020, which had been impacted by the pandemic.

For the first half of 2021, STG’s sales are up 9.8% to 4 billion crowns ($ 628 million).

“We anticipate continued strong demand for handmade cigars for the remainder of the year and we are increasing our financial expectations for 2021 to reflect this,” said Niels Frederiksen, CEO of STG. The company has revised its forecast for the full year and now expects growth of up to 20% from 2020 figures.

STG’s portfolio includes a host of premium cigar brands including Macanudo, CAO and La Gloria Cubana, through its wholly owned subsidiaries General Cigar Co. and Forged Cigar Co. It also owns Cigars International which is widely regarded. as the largest online cigar catalog and retailer in the world.


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