Geekay Group enters Saudi Arabia with its first store in Riyadh – News


Geekay Group has announced its launch in the largest GCC market with a store in Riyadh Park Mall

Based in Dubai, Geekay Group has been operating in the Middle East since 1990 and today operates 35 stores in the region – Supplied

Published: Tue, Jun 14, 2022, 7:20 PM

Geekay Group, an entertainment retailer and distributor in the Mena region, has announced its long-awaited entry into the Kingdom of Saudi Arabia, with plans to open its first store at Riyadh Park Mall.

Elaborating further on the announcement, group officials said gamers will have a lot to look forward to when the new store opens this summer, offering a host of new experiences and access to global pop culture brands that have found themselves at home. among fans in the region. Dedicated to the development of the gaming industry in the GCC, the announcement of the new store in Saudi Arabia follows Geekay Group’s regional expansion campaign which now sees it operating 35 stores in the United Arab Emirates, Oman , Bahrain, Kuwait and Qatar. , in addition to an online e-commerce store.

“We are thrilled to finally announce our long-awaited entry into the Kingdom of Saudi Arabia. Our first store in Riyadh promises to bring our fans the very best in casual and professional level gaming and the latest in the world of gaming. pop culture and entertainment. Opening a new store is also an opportunity for us to get closer to our customers in Saudi Arabia and find new channels through which we can better serve them. We look forward to engaging with everyone who has long supported our vision in the GCC market, and together we hope to take our brand to even greater horizons,” said Kishan Palija, CEO of Geekay Group.

Saudi Arabia is currently home to 23.5 million gamers, or 67% of the national population. Studies from the Boston Consulting Group (BCG) reveal that if the popularity of gaming and esports continues to rise on its current trajectory, overall consumption in Saudi Arabia is expected to reach $6.8 billion by 2030 at a rate average compound annual growth (CAGR) of 22 percent – ​​up from $959 million in 2020.

Additionally, BCG data also revealed that 21.1 million gamers in the country are already playing esports titles on a semi-professional or amateur basis. Additionally, hundreds of professional esports players pursue full-time careers.

Geekay Group COO, Nimit Palija, sees huge growth potential within the Kingdom’s gaming and esports community and says the current scenario will provide the group with rich opportunities to engage with active gamers and grow. other partners to advance the Kingdom on the world stage.

“We have watched over the years, and all the invaluable feedback we have received from our loyal customers points to a rich pool of talent in the Kingdom,” he said. “Gamers in Saudi Arabia are passionate and dedicated to their craft. We are happy to finally be on the same playing field as them and look forward to working together on many unforgettable experiences. At Geekay, we say there there is always more to come and it will always be exciting.

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