Former Boots CEO seals merger deal to form Sportscape Group

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Bridgepoint Development Capital and Bd-capital announced the merger of Private Sport Shop and SportPursuit, to form Sportscape Group, an e-commerce platform and community focused on sports and outdoor retail.

Sportscape will sell brands such as Berghaus, Canterbury and Garmin at discounted prices, with a focus on snow sports and cycling.

The merger creates a distribution channel for over 2,500 existing brand partners with access to an audience of over 24 million sports and outdoor enthusiasts.

The deal creates a business with more than €200m (£172m) in sales across France, the UK, Germany and 10 other countries.

The group’s shared vision is to “create Europe’s leading sports and outdoor hub: delivering daily inspiration, unbeatable deals, amazing brands and engaging content for sports and outdoor enthusiasts across Europe and the -of the “.

Sportscape Group will be led by Sébastien Rohart, the current CEO of Private Sport Shop. He will be supported by the current leaders of both companies, with Adam Pikett, current CEO and co-founder of SportPursuit, taking on the role of chief vision officer, overseeing group strategy.

Luke Pikett, managing director and co-founder of SportPursuit and Yannick Leouffre, managing director of Private Sport Shop, will continue to lead the two companies.

Rohart said: “I am delighted to become CEO of Sportscape Group. The combination creates a European leader with a unique proposition for our customers and partner brands.

“In particular, the combination of Private Sport Shop’s enormous sports coverage and social media presence with SportPursuit’s technology and data expertise creates significant additional growth opportunities, beyond what we could have created individually.”

Pikett added: “We at SportPursuit have known and admired the Private Sport Shop team for many years. As co-founder of SportPursuit, it’s super exciting to have this opportunity to bring the two companies together to create something special.

Jean-Baptiste Salvin, Director of Bridgepoint Development Capital, said: “We are delighted to be working with bd-capital to support the combination of our two investments. We have created a fantastic alignment between our organizations and look forward to supporting the combined group as we move forward together. »

Andrey Russinov, Director of bd-capital said: “We focus on partnership at bd-capital, and this merger creates both a partnership between two operating companies and two investors.

“The combination of SportPursuit and Private Sport Shop greatly increases the growth potential of both, and we are delighted to support this growth alongside Bridgepoint and management.”

Private Sport Shop and SportPursuit executed the transaction in close collaboration with the advisory teams of PwC (financial and tax), Stephenson Harwood (legal), Mayer Brown (legal), Goodwin Procter (legal), Clipperton (advisory) and HWF Partners (W&I Insurance).

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