Ernesto Perez-Carrillo hires Jorge Luís Fernández Maique

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Star cigar maker Ernesto Perez-Carrillo has hired Cuban cigar industry veteran Jorge Luís Fernández Maique to help run his cigar business. Maique (his name is pronounced MIKE-ee) moved from Cuba to the Dominican Republic and will now work at Perez-Carrillo’s Tabacalera La Alianza SA cigar factory in Santiago, known as TLA. He will serve as TLA’s Managing Director, with more prominent roles expected in the future, including working in the United States.

“Maique and I have spoken on and off for a year, a year and a half,” Perez-Carrillo said. cigar lover. “Maique not only has a lot of experience, but also knowledge. Not only on the commercial side, on the financial side but also on the tobacco side. He was the person I basically needed here at TLA, and in the future also for the United States…He has a wealth of knowledge and knows all aspects of the tobacco industry. He is the person who suits us best overall.

Maique has spent more than two decades working for Habanos, the Cuban cigar distribution and marketing company, in one capacity or another. He ran the Habanos SA operation in France known as Coprova for seven years; was for a time commercial vice president of Habanos; and served as Co-Chair of the Havana-based organization from February 2011 to November 2012. Among his accomplishments, Maique is credited with playing a huge role in the creation of the original Cohiba Behike in 2006, and the Behike series BHK which followed in 2010. , expensive smokes that are among the most collectible in Cuban cigar history.

Jorge Luís Fernández Maique in 2011 for his feature film in cigar lover.

In August 2015, Maique was fired from Habanos along with several other officials. He has spent the past six years out of the tobacco business.

“Life gives you, not always, but sometimes a second chance, and that’s what’s happening now. I have a second chance to be in the tobacco business again, which I love,” Maique said. “I spent over 25 years working for Habanos in different positions. I left the company about six years ago. And now I’m coming back, and I’m really happy. experience in Cuban tobacco, I now have the great opportunity to work with Ernesto, the master blender. I know that we can do very good things. I couldn’t have had a better return in the tobacco industry.

Perez-Carrillo said he hopes Maique’s arrival will free him to make more visits to tobacco countries, in search of leaves to process into different blends. Among his many accomplishments in the more than 50 years he has made cigars, Perez-Carrillo has won cigar lovertwice: his EP Carrillo Pledge Prequel was named Cigar of the Year 2020, and his EP Carrillo Encore Majestic was named Cigar of the Year 2018.

“I think we’re going to do great things,” Perez-Carrillo said. “We are really delighted to have him on board. Already the wheels are turning.

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