Active on all platforms, from print to social media, online, newsletters and live events, it will immediately become one of the most influential cannabis brands.
— Eugenio Garcia, co-founder and publisher of Cannabis Now Media
NEW YORK, NEW YORK, USA, Feb. 27, 2022 /EINPresswire.com/ — Empire Media Group, Inc. (“EMG” or the “Company”), a dynamic, privately held global media conglomerate of brands and innovator of content experiences across various platforms, today announced that it has reached an agreement with Cannabis Now Media, the leading US publisher in the $30 billion industry, to publish Cannabis Aficionado effective immediately.
As part of the deal with Cannabis Now Media, EMG will move Cannabis Aficionado’s fledgling operations to its New York headquarters and deploy its considerable resources across multiple channels to drive market share, including print, social media, cannabisaficionado.com, electronic newsletters, video, podcasts, licensing, e-commerce, live events, etc.
“Cannabis momentum is one of the biggest trends to watch in 2022, and we couldn’t be more excited to partner with Cannabis Now Media on this new initiative,” said Dylan Howard, President and CEO of Empire Media Group. “While cannabis reform is a high priority for the 117th United States Congress, as Senate Majority Leader Chuck Schumer has indicated, it is also a high priority for a large and underserved public. “
Terms of the transaction were not disclosed. Editorial nominations will be announced shortly, EMG said.
The Cannabis Aficionado Editorial Dissertation will feature the most current and engaging cannabis news, cutting edge rankings, reviews, merged with entertainment, cannabis influencers, industry business leaders, style , health and wellness, personal care and beauty, music, luxury, women shaping the future of cannabis, the best cities for cannatourism and cannabis-friendly places – all told through the prism of pop culture.
The title will also celebrate well-known personalities and celebrities embracing the cannabis lifestyle on its print and digital covers.
Mr. Howard added, “The best publishers conform to users’ interests and demands – not their own – and Cannabis Aficionado fulfills EMG’s mandate to lead thematic journalism by telling stories at the intersection of knowledge, entertainment and lifestyle. We see Cannabis Aficionado as a rare brand that can educate and entertain. Likewise, it can easily fit into a trending consumer category built on fertile ground that can be used to test how a printed product can be distributed, or a brand name used like Cannabis Aficionado. It’s also an authoritative voice, creating instant value for brands that want to engage with customers through trusted and respected editorial content. We intend to offer bespoke content partnerships and leverage scale for those who have been denied opportunity to date.
Eugenio Garcia, co-founder and publisher of Cannabis Now Media, added, “We have found the perfect partner in Empire Media Group, a publisher that excels in the areas that Cannabis Aficionado content also celebrates: entertainment, fashion and luxury. There is a need in the ‘new normal’ cannabis space for a quality media brand that speaks to the culture-savvy cannabis connoisseur through the delivery of compelling editorial, bold design and… access to celebrities. Cannabis Aficionado will capture the expanding sophisticated cannabis enthusiast looking for an elevated conversation and experience.
It is the latest addition to the EMG portfolio. The New York-based publisher also hosts Knewz™, RadarOnline.com™, OKmagazine.com™, Surfing Life™, Women’s Golf Journal™, Yoga Mag-Book™, How It Works™, All About Space™, History of War ™ , All About History™, Front Page Detectives™, The Royal Observer™, Morning Honey™ and sports betting and handicapping platform Veri.Bet™.
EMG remains committed to building new brands and acquiring legacy media titles that need to be transformed for the modern media age, where users demand highly curated and hyper-focused knowledge-based content. EMG currently reaches one in 20 Americans through its brands.
ABOUT EMPIRE MEDIA GROUP, INC:
Empire Media Group, Inc. (EMG) is the new media landscape, where bold, authoritative content meets innovative delivery for passionate audiences. An award-winning, global, next-generation multi-platform multimedia company, EMG comprises a powerful portfolio of assets that serve highly engaged audiences through a rich assemblage of content delivery mechanisms: magazines, live events and digital media at the video. , television, audio, book publishing, etc. EMG’s suite of 12 vaunted brands makes it one of the world’s largest and most diverse modern media conglomerates, with market share in entertainment, fashion and beauty, luxury, travel and specialized consumption. At EMG, we don’t just serve readers; we serve users. EMG’s divisions include television and film production company Mystify Studios, podcast studio Audology, literary publisher Harland & Wolff Publishing, marketing company Elevate Strategic, EMG Ventures, and nonprofit foundation, the Institute for Healthy Media Minds, which focuses on creating a positive mental health culture in journalism, media and public relations. With these six distinct business units united under a mandate of preeminence in content quality and innovation, EMG is a 360-degree media company that is ready for the future – expanding the reach of storytelling to virtual reality and augmented reality, programming, e-commerce, immersive events, branded content, innovative advertising solutions and much more.
ABOUT CANNABIS NOW:
Cannabis Now, a magazine founded in 2010, is distributed nationally in Hudson News (all major airports), Barnes & Noble, Books-A-Million, Kroger, dispensaries, mainline stores, smokehouses, bookstores and many other outlets across the country. . The digital edition of the publication is available on Apple, Android and for online viewing. Cannabis Now was the first cannabis magazine to be accepted into the Apple App Store in 2013. Cannabis Now focuses on the most relevant news, political events, cannabis legislation, horticultural advances, social change, economic trends and medical marijuana information available today. By only including responsible cannabis reporting, our goal is to enlighten, educate and entertain by providing the information you need to stay informed and on the cutting edge of industry innovations. The Cannabis Now social community is over four million strong.
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