For the second year in a row, the Habanos Festival has been canceled due to the pandemic.
Habanos has just posted on its website that the show is officially closed, due to concerns over the further spread of Covid-19. “Habanos SA worked to celebrate the 23rd Habanos festival, scheduled for February 2022, but we are forced to cancel this celebration due to the new… situation of the coronavirus in the world,” the press release read.
The festival is an annual gathering hosted by Cuban cigar monopoly Habanos SA that brings together retailers, distributors and enthusiasts from around the world to come together in Havana for a cultural and commercial celebration of the Cuban cigar.
The Habanos Festival now joins Nicaraguan Puro Sabor, which has also been canceled for the second time in a row.
The Habanos Festival is an unusual time of year for the Cuban cigar industry. Normally guarded and closed to the public, Cuba’s cigar factories – and a few select tobacco farms – open their doors to tours and field trips. There are cigar seminars and dinners, and Habanos uses the platform to showcase new products. Part of the appeal also includes shopping at the many Casa del Habano stores in Havana, where Cuban cigars are cheaper than any other market in the world.
Like last year, Habanos will most likely host another virtual event to showcase its upcoming products, although it should be noted that none of the cigars announced for 2021 have been released, and the majority of products announced in 2020 hasn’t hit the market either.
All hope for the cigar festival is not lost. The ProCigar festival in the Dominican Republic is still scheduled for February.