The Habanos Festival, which would have taken place in a few months, has been canceled. “Due to the global context in which we live, Habanos, SA has decided to cancel the 23rd Habano Festival scheduled for February 2021”, indicates an official statement released this morning.
A Habanos official confirmed Cigar lover that it was the first time in the history of the event that it had been canceled.
The Habanos Festival, or Festival del Habano, is an annual gathering in Havana that attracts retailers, distributors, collectors and enthusiasts from all over the world. Thousands of people travel from all over the world to visit cigar factories, visit tobacco fields, shop in the many La Casa del Habano stores and get a glimpse of all the upcoming outings planned for the year. The event ends with a gala dinner with over 1,000 in attendance and an auction of high-priced humidifiers to raise funds for the country’s health system.
Last year’s festival ended with 2.4 million euros ($ 2.9 million at current exchange rates) paid for a humidifier, a record.
While the Habanos Travel Retail Expo was held virtually earlier this year, Habanos has so far given no indication that it is considering hosting a virtual alternative to the Festival. However, Habanos added that this year marks the 55th anniversary of Cohiba, Cuba’s most famous brand, and said it “is working to surprise Habano aficionados in 2021”.
While that likely means some sort of Cohiba exit similar to Cohiba’s 40th and 50th anniversaries, Habanos offered no further details.
This is a developing story. Check back to cigaraficionado.com to see what “surprises” Habanos has in store and how the company will announce its new products for the next calendar year.