Newcastle United will welcome their new chief executive on board in the coming weeks.
Darren Eales has bid an emotional farewell to Atlanta United before joining Newcastle United as general manager.
It was announced in July that Eales would step down as club chairman of MLS to join a new dawn on Tyneside.
Atlanta’s 2-1 victory over the Seattle Sounders at Mercedez-Benz Stadium on Saturday marked the end of Eales’ hugely successful eight-year run.
Eales will enjoy a two-day break before officially becoming Magpies CEO on August 22, the day after Premier League champions Manchester City visit St James’ Park.
Chelmsford-born chef Eales celebrated his 50th birthday this weekend and watched The Five Stripes score a 94th-minute winner against Seattle via Andrew Gutman.
Not only that, Atlanta fans, staff and players paid a huge tribute to Eales, who had been with the MLS club since its inception in 2014.
While in the United States, Eales, by improving the club’s brand, which included building a franchise, achieving the highest average attendance in MLS, building the most valuable team and generating the most significant profits, was twice named MLS Executive of the Year.
He was also named World Football Summit Manager of the Year in 2019 after Atlanta won several trophies including the MLS Cup, US Open Cup and Campeones Cup.
Eales will again work closely with sporting director Dan Ashworth after previously linking with West Bromwich Albion between 2006 and 2010. Eales also worked at Tottenham Hotspur.
“We are delighted to announce that Darren Eales is the club’s new CEO,” Newcastle owners said last month. “He’s an exceptional leader and a perfect fit for Newcastle United.
“We conducted an extensive recruitment process to ensure we identified and secured the right person for the CEO position, and we are confident that we have found that person in Darren.
“He has a deep understanding of the football industry and what it takes to achieve growth and success, and he will be a key member of the club’s management team as we seek to realize the potential of the game. club on and off the field.”
Eales is expected to do similar work at Newcastle by increasing the club’s commercial revenue and improving fan engagement.