Following today’s announcement of viewership and attendance figures for the F1 2021 season, we can confirm that the 2021 F1 Esports Series Presented by Aramco has broken viewership and engagement records – in s building on the huge momentum garnered in 2020. The full series, which ran throughout 2021, reached over 23 million views across digital platforms, a +103% YoY increase.
Digital & TV:
The series’ flagship event, the Pro Championship, was the largest contributor to the large proportion of 23 million digital views with 13.8 million views, representing a 47% increase from 2020. Views remaining were split between the F1 Esports series releases. , including the return of the F1 Esports Series Challengers, as well as the Pro Exhibition and Preview Show.
Each Pro Championship 2021 event went on to break the previous event’s viewing record, culminating with 4.5 million views for December’s Grand Finals, up 67% year-on-year, which saw Jarno Opmeer land his second consecutive Drivers’ Championship, this time for Mercedes, who also secured the Teams title for the first time since 2018.
In addition to digital viewership, the cumulative TV viewership for the entire Pro Championship and preview show reached approximately 858,000, more than three times the total viewership for the 2020 series ( 269,000).
The F1 Esports Series social media outlet continues to be praised for the high quality of content that supports the action, and is highlighted by the fact that engagements, impressions and video views have all increased significantly last year compared to the 2020 season.
During Pro Championship events in 2021, there were 10.5 million engagements on the official F1 Twitter, YouTube, Facebook, Twitch and Huya channels, more than double the total of 4 million in 2020. also received 458 million impressions and 4.1 million video views, increasing in 2020 by 93% and 71% respectively.
The future of the F1 Esports Series presented by Aramco:
The excitement and drama of racing in the real world has been replicated in the virtual world with fans wanting more and more action, and the fun across the 2021 Pro Championship has been very strong, averaging 70% giving scores of 8 (or more) out of 10 for each run in a post-season survey – a significant increase from 2019 (64%) and 2020 (55%). The F1 Esports Series Pro Championship presented by Aramco will return in the second half of 2022, with further updates to follow shortly.
The action in 2022 is already well underway, with the F1 Esports Series Challengers starting in January, with events for Xbox, PC and PlayStation competitors taking place fortnightly as competitors seek to qualify for the year’s Pro exhibition. As previously reported, a record 494,000 participants attempted to qualify in 2021, a 108% increase over the previous year.
Ben Pincus, Director of Commercial Partnerships at Formula 1, said:
“It’s fantastic to see the F1 Esports Series presented by Aramco once again breaking records across the board, capping off a brilliant year of action throughout our virtual races. Not only are we seeing competition at the highest level , but thanks to increased content production on our social channels, our strong fan base has never been more engaged.
Paul Jeal, F1 Franchise Senior Manager at Codemasters, said:
“It’s an amazing time to be associated with Formula 1, and we’re extremely proud of the continued growth of the F1 Esports Series presented by Aramco. The quality of racing has captivated us all, and congratulations again to our champions Jarno Opmeer and Mercedes. Every year we bring new players into our game. The dream of being able to sign and race for a Formula 1 team increases participation, and the emerging talents coming to the 2022 Challengers are proof of that.”
John Clarke, CEO of Gfinity, said:
“The significant increase in viewership of the F1 Esports series presented by Aramco is due to a growing passion for virtual racing and the appeal of all things Formula 1 among young gamers. of their abilities and the racing is competitive and exciting, and they are becoming true social media personalities.This is great news for the future of F1 Esports.