Aspire globally signed an agreement with WIN Group to provide its complete turnkey platform solution to the sports betting company and migrate its esports website to its main platform (PAM).
Alongside managed services, Aspire Global’s full proprietary offering, including its (PAM) platform, casino games and sports betting through its bookmaker BtoBet, will be provided to WIN Group.
Tsachi MaimonCEO of Aspire Global, said, “Esports is one of the most exciting segments of igaming and we are committed to leading development in this important area.
“We look forward to working with WIN Group to create the world’s best esports gaming experience.”
The agreement also provides for the migration of WIN Group’s existing esports site to Aspire Global’s PAM. As part of the agreement, the supplier will take a consultative approach to planning the move down to the smallest detail so that there is no downtime.
WIN Group currently operates the esports media site win.gg. It has chosen Aspire Global as its platform partner to accelerate the rollout of its Winners.bet sports betting site globally.
Stephen ShoemakerCEO of WIN Group, added: “We are ready for the broad expansion of our Winners.bet offering, and in Aspire Global we have found a platform partner that matches our own ambitions and is focused on global leadership on its Marlet.
“As a market leader, we know that people who bet on esports have high expectations for user experience, and our research indicates that the platforms currently in the market have failed to meet their expectations.
“Our new 2022 platform will change that by bringing an online betting platform designed for esports enthusiasts.”