Start-up Agape Lifestyle Inc., headquartered in Delray Beach, Florida, is set to introduce a new cigar company next month, and with it, a brand that evokes one of the cigar smokers. most famous in history, Dr. Sigmund Freud.
Called Freud Cigar Co., the new operation will launch the SuperEgo collection in mid-May. It is a line that fits into the Freudian theme and is rolled in the Dominican Republic at the William Ventura factory.
If Agape Lifestyle Inc. and its subsidiary Freud Cigar Co. don’t sound familiar to you, that’s because the two companies only formed last summer. The lifestyle-focused entities are the result of a partnership between venture capitalist and cigar enthusiast David Stadnyk and Luis Torres, former director of Casa de Montecristo Inc. and former national retail director for Oettinger Davidoff AG. .
“With the exception of Winston Churchill, Dr. Sigmund Freud is the most important cigar smoker in the history of the world,” Torres told Cigar Aficionado. “The term ‘Freudian lapse’ is part of the lexicon of everyday language.”
According to Torres, SuperEgo draws from “one of the three agents in Freud’s model for psychoanalytic theory, namely the moral standards by which the ego operates”. If the concept seems a bit in-depth, note that you won’t need a minor in psychology to understand the cigar. Put simply, SuperEgo is a medium-bodied blend of Ecuadorian Corojo wrapper, Sumatra binder, and filler tobacco from Nicaragua and the Dominican Republic. It comes in four sizes: Toro, measuring 6 inches by ring 52; Robusto Extra, at 5 by 54; a 6 1/2 x 42 inch Lonsdale; and a 6 by 60 called Magnum. They come in boxes of 10 units and have suggested retail prices ranging from $16 to $18 per cigar.
Distribution of SuperEgo was taken over by Illusione Cigars in Reno, Nevada.
SuperEgo is the first product launch for Agape (pronounced ah-GAH-pay) which is an ancient Greek principle for unconditional love. Agape plans to launch premium mezcal in the future, as well as other cigar brands under the Freud Cigar Co. banner later this year.